This feature enables you to target website visitors and directly connect with their LinkedIn profiles via Acquisition campaigns.
If you use RB2B on your website, Growth-X now allows seamless integration to identify high-potential leads and engage them directly.
What Are RB2B Campaigns?
RB2B is a tool that tracks website visitors and gathers LinkedIn profile data. When integrated with Growth-X, they allow you to:
Identify visitors who show interest in your website.
Launch personalized LinkedIn campaigns targeting these visitors.
Engage with warm leads and increase conversion rates.
This feature is perfect for businesses looking to turn website traffic into actionable leads.
How to Create RB2B Campaigns
Go to the Campaign Dashboard and click on the "New Campaign" button.
Select Campaign Type ➡️ Acquisition
Enter a name in the "Campaign Name" field (this is required).
Open the "Source" drop-down menu and select Website Visitors via RB2B
Set Up Invite and Follow-Up Messages:
Use templates or create custom messages.
Add additional follow-up messages if needed.
Save and Assign:
Assign the campaign to a LinkedIn user in your team.
Click "Save" to activate the campaign.
Note: Only one campaign can be created at a time for RB2B visitors. If you need to create a new campaign, archive the previous one.
RB2B Integration Guide
To integrate RB2B with Growth-X:
Go to Account Settings > Integrations > RB2B and copy the Webhook URL provided.
Set Up the Webhook in RB2B:
Log in to your RB2B account.
Navigate to Integrations > Webhook.
Paste the copied URL in the Webhook URL field.
Click Save.
Test the Integration:
Send a test event from RB2B to verify the connection.
Confirm Synchronization:
Return to Growth-X and confirm that the integration status shows "Synchronized" with a green checkmark.
For detailed instructions, visit the RB2B Support Documentation
Important Notes
Single Campaign Limitation:
You can only create one active campaign for RB2B visitors at a time. To create a new campaign, archive the existing one.
Error Messages:
If you attempt to create a second campaign, the following errors will appear:
You already have a Website Visitors by RB2B campaign enabled. Please archive the existing one to create a new one.
No Campaign Duplication:
RB2B campaigns cannot be duplicated.
We’re thrilled to bring you these new capabilities and help you turn your website traffic into valuable LinkedIn connections.
If you have any questions or need assistance, don’t hesitate to reach out to our support team at help@growth-x.com