At Growth-X, we're constantly improving our tools to empower you with more effective lead-generation strategies. Our latest feature, the Acquisition (Inmail) campaign, allows you to send Inmails directly from Sales Navigator, enhancing your outreach efforts. This guide will dive deep into how this LinkedIn campaign works, including Inmail credits, message acceptance, and more.
🤓 Inmail Credits: The Essentials
Inmail credits are at the core of the Acquisition (Inmail) campaign. Here's what you need to know:
Credit Inmail vs. Free Inmail: Some receivers require Inmail credits to receive your messages, while others don't. This means you'll need to manage your credits effectively.
Acceptance or Rejection: Inmails can be accepted or rejected by the receivers, depending on their preferences.
Credit Refunds: If a Credit email is accepted, the one credit used will be refunded to you.
Follow-Ups (FUs): Accepted Inmails are eligible to receive follow-ups according to your sequence logic.
Daily Limit: You can send up to 10 Inmails per day.
Monthly Credits: Each user allocates 50 Inmail credits per month.
Credit Storage: You can store up to 150 credits for a maximum of three months.
Running Out of Credits: When you exhaust your credits, the bot automatically sends messages to Free Inmail receivers.
Credit Refill: As your credits are refunded or renewed each month, the bot will resume sending Inmails to Credit Inmail receivers.
Minimum Credit Requirement: If you have only 1 credit, the bot won't send any Credit Inmails.
🧑🏻💻 Receiver's Response Options
Receivers have choices when it comes to responding to Inmails:
Default Acceptance Message: If the receiver chooses the default message, the response won't be counted in the responders' column, the sequence won't stop, and follow-ups will be sent as usual. The answer will also appear in your GX inbox.
Edited Acceptance Message: When the receiver edits the acceptance message, the response will be counted in the responders' column, and the sequence will stop.
Default or Edited Rejection Message: Choosing either default or edited rejection messages means the response won't be counted in the responders' column, the sequence won't stop, and the answer won't appear in your GX inbox.
🚀 How to Create an Inmail Campaign
Creating an optimized LinkedIn campaign is easy with Growth-X. Follow these simple steps:
Start by creating a new campaign within the Growth-X LinkedIn automation platform.
In the campaign setup, select the "Acquisition (Inmail) Beta" as your campaign type.
Fill in all the necessary campaign information as you would with any other campaign. Ensure you provide accurate details to target your audience effectively.
Sending InMail messages with Growth-X is straightforward:
Your first LinkedIn message has ample space to get your point across, allowing up to 1900 characters. This message is usually sent on the same day as the InMail acceptance if the recipient has chosen LinkedIn's default acceptance message.
The timing of follow-up messages depends on your campaign settings. You can choose a duration that suits your goals, ranging from 3 days to a maximum of 30 days. This gives you the flexibility to customize your LinkedIn outreach strategy.
🚨 Adding Rejected InMail Column to Your Campaign Dashboard
To see how many InMails were rejected per campaign, you can add a "Rejected InMail" column to your campaign's dashboard.
Open the Columns Dropdown Menu:
Navigate to your campaign's dashboard.
Open the columns dropdown menu.
Checkmark 'Rejected InMail':
Checkmark the 'Rejected InMail' option to add this column to your dashboard.
View Count:
The Rejected InMail column will display the count of rejected InMails for each campaign.
🌎 Displaying Free and Credited InMails in Campaign Stats
To help you manage your InMail campaigns more effectively, we now show Free and Credited InMails in the LinkedIn campaign's potential analysis.
Follow these steps to start using this feature:
Click the Campaign's Potential Number:
Begin by clicking the potential number in your campaign's dashboard.
View Detailed Stats:
You will see a breakdown of Free and credited inMails, which will help you better manage and track your outreach efforts.
🔗 Learn More
For further details about Inmail credits and the renewal process, please refer to this LinkedIn comprehensive article: InMail message credits and renewal process.
For an improved comparison between InMail acquisitions and regular acquisitions, refer to our article on Improved Comparison Between InMail Acquisitions and Regular Acquisitions.
👉 Please be aware that InMail Campaigns is a premium feature that requires an upgrade for activation. To access the mentioned functionality, kindly consider upgrading to our premium subscription for an enhanced experience.
If you have any questions or need assistance, feel free to message us within the app or email us at help@growth-x.com.
Happy Growing!
The Growth-X Team