What are the advantages of Sales Navigator over Linkedin? While we are working on a solution to enable targeting on regular Liinkedin, we highly recommend using Sales Navigator for a more surgical audience segmentation that will dramatically improve your results!
At first sight, it may look like the premium subscription isn’t a big upgrade, but some aspects will make a game-changing difference for your client acquisition.
Advanced Search and Targeting: Sales Navigator offers far more granular search options than the free version of LinkedIn. You can use up to 45 filters and Boolean operators to pinpoint your ideal customers. That will dramatically improve your results!
Lead Generation and Management: Sales Navigator helps you find new leads through features like account recommendations, saved searches with alerts for new matches, and the ability to see who's viewed your profile (valuable for reaching out at the right time). You can also create custom lead lists and track your outreach efforts.
Direct Outreach: The free LinkedIn version limits you to connecting with people in your network. Sales Navigator offers InMail credits, allowing you to send direct messages to anyone on LinkedIn, even if you're not connected.
Sales Insights and Analytics: Sales Navigator provides valuable insights about your target audience and your outreach performance. You can see who's engaging with your content, track the progress of your InMails, and measure your Social Selling Index (SSI) to see how effective you are at building relationships and generating leads.
More personalized invites: Linkedin has restricted the number of invites you can send with a personalized message. At the moment, you can send only 5 personalized invites, but with Sales Navigator you can add a personalized message to each and every invite you send.
In short, Sales Navigator is a supercharged version of LinkedIn specifically designed to empower B2B sales professionals with powerful prospecting, outreach, and lead management tools.
If you haven’t used Sales Navigator in the past, you’re entitled to a free trial of 1-2, or possibly even 3 months. Reach out to us and we’ll explain how.
Happy Growing!
The Growth-X Team