Q: How often should I update my Search URL in LinkedIn campaigns?
A: The results of a Search URL are dynamic and evolve after every LinkedIn campaign Here's why you should review and update your Search URL regularly:
Connections Change Over Time:
After sending out 500 invites, the connection levels of your prospects may shift:Third-level connections might become second-level connections.
Second-level connections could turn into first-level connections after they accept your invitation.
This impacts the available pool of prospects for your next campaign.
Campaign Efficiency:
Updating your Search URL ensures you’re continuously targeting fresh, uninvited prospects.Check Results:
The critical question to ask is: “Are there still enough uninvited prospects within the current Search URL?” If not, it’s time to refine your search criteria or create a new URL.
For more details about connection levels and their impact on your campaigns, check out our article: Understanding 1st, 2nd, and 3rd Level Connections
Pro Tip: Regularly updating your Search URL helps keep your outreach fresh and maximizes the effectiveness of your campaigns.
If you have any questions or need assistance, feel free to message us within the app or email us at help@growth-x.com.
Happy Growing!