Q: How do I calculate the conversion rate for LinkedIn campaigns?
A: The conversion rate is calculated using a simple formula:
Conversion Rate = (Connections ÷ Sent Invites) × 100
This metric reflects the percentage of sent invites that result in successful connections. Here's an example to illustrate:
Invites Sent: 100
Connections Accepted: 30
Using the formula:
(30 ÷ 100) × 100 = 30% Conversion Rate
This means 30% of the people you sent connection invites to accepted your invitation. Monitoring your conversion rate helps you evaluate the effectiveness of your campaign messaging and targeting strategy.