Q: How do I calculate the conversion rate for LinkedIn campaigns?
A: The conversion rate is calculated using a simple formula:
Conversion Rate = (Connections ÷ Sent Invites) × 100
This metric reflects the percentage of sent invites that result in successful connections. Here's an example to illustrate:
Invites Sent: 100
Connections Accepted: 30
Using the formula:
(30 ÷ 100) × 100 = 30% Conversion Rate
This means 30% of the people you sent connection invites to accepted your invitation. Monitoring your conversion rate helps you evaluate the effectiveness of your campaign messaging and targeting strategy.
If you have any questions or need assistance, feel free to message us within the app or email us at help@growth-x.com.
Happy Growing!