Marketing automation success depends on a well-structured distribution of nurturing messages across all active campaigns. A smart distribution logic makes your marketing efforts consistent, well-coordinated, and effective.
This article highlights the recent update that ensures nurturing messages are distributed evenly between active campaigns, similar to acquisition campaigns. The new flow divides messages among all campaigns based on the order of scanning, resulting in a balanced and efficient approach.
By understanding this update, you can optimize your nurturing campaigns to better target the right audience and deliver relevant content that keeps prospects engaged and nudges them toward conversion.
In conclusion, embracing the new distribution logic will enhance your campaigns' performance and drive better results for your business 🥳
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The Growth-X Team