Squid is a visitor tracking platform that works similarly to RB2B. You can integrate Squid with Growth-X to funnel website visitors into your Acquisition campaigns and trigger automated outreach based on visitor activity.
What You’ll Need
A Growth-X account with access to Acquisition campaigns
Access to your Squid dashboard
A website connected to Squid
A ready Growth-X campaign (or plan to set one up)
Step 1: Get the Webhook URL from Growth-X
Go to Campaign Dashboard →Acquisition.
Name your campaign (e.g.,
Website visitors).Select Website visitors via Squid from the source list.
Click Configure.
Copy the Webhook URL that appears.
You can also access the same webhook URL and configuration under:
Growth-X → Integrations → Squid
This provides a more centralized view of all active integrations
Step 2: Set Up the Connection in Squid
Open your Squid dashboard.
Choose the website where you want to track visitors.
Go to Connections → Growth-X.
Paste the Webhook URL from Growth-X.
Click Save.
That’s it! Your integration is now Live.
Setting Up Your Campaign
Once your integration is active:
Set your invite message and follow-up messages in the campaign editor.
Define your campaign sequence just as you would for other lead sources.
📌 Understanding Squid Signal Types
Squid allows flexibility in defining when to send visitor data to Growth-X using the following event signals:
Event Type | Trigger Description |
| Fires when a visitor is identified (e.g., through form fills or tracking) |
| Fires when a visitor lands on a specific page |
| Fires when a user clicks on a specified element (e.g., button or link) |
You can choose to use one or more signals depending on your campaign goals. For example:
Use
visitorfor personalized, high-intent targeting.Use
page eventto retarget landing page visitors.Use
click eventfor tracking button-level engagement.
If you need help configuring signals or want us to review your setup, contact us at help@growth-x.com.
Happy Growing!