Company Overview
Company Name: Dell
Industry: Technology / Computer Hardware & Software
Company Size: 14,000 employees
Growth-X Users: 15
Time with Growth-X: 1 year
Results Achieved with Growth-X
27,000 Prospects Acquired
8,000 Contacts Nurtured
2,500+ Hours Saved
525 Hot Leads Generated
220 Meetings Scheduled
52% Average Connection Rate
29% Average Response Rate
The Challenge: High Costs and Inefficiencies in LinkedIn Prospecting
As a global leader in technology solutions, Dell needed an efficient way to generate B2B leads and connect with decision-makers on LinkedIn. However, running LinkedIn Ads to achieve the same level of engagement would have required over $10,000 per month—an unsustainable cost for ongoing lead generation efforts.
Key Pain Points:
High Cost of LinkedIn Ads: The budget for a successful LinkedIn Ads campaign exceeded $10,000 per month.
Manual Prospecting Was Not Scalable: The process required excessive time and effort.
Lack of Automation & Personalization: Other tools were unable to balance automation with human-like engagement.
Scalability Issues: Running multiple campaigns required manual browser workarounds, increasing inefficiencies.
A Dell representative, Liana stated:
“We needed a cost-effective and scalable way to generate leads without sacrificing personalization and quality engagement.”
The Solution: Why Dell Chose Growth-X
Dell turned to Growth-X, a LinkedIn automation tool that automates outreach while maintaining a personal touch. Growth-X allowed Dell to launch multiple campaigns at scale, ensuring messages reached the right audience without manual effort or high costs.
Key Benefits of Growth-X:
✅ 10x Cost Reduction – Reduced LinkedIn advertising costs from $10,000 to approximately $1,000 per month.
✅ Seamless Scalability – Enabled multiple campaigns to run simultaneously without browser extensions.
✅ Advanced Personalization – Dynamic automation features allowed for customized messaging.
✅ Centralized Lead Management – Simplified prospect tracking and engagement from a single dashboard.
✅ Expert Support Team – Growth-X’s specialists provided hands-on assistance to optimize results.
Liana also highlighted:
“The expense is trivial compared to the potential business Growth-X can generate. We now save thousands in marketing costs while increasing engagement.”
The Results: More Leads, Higher Engagement, and Greater Efficiency
By implementing Growth-X, Dell achieved the following:
Cost Reduction: Lowered lead generation costs by 10x.
Greater Efficiency: 2,500+ hours saved in prospecting and lead nurturing.
Higher Engagement Rates: 52% connection rate and 29% response rate.
More Qualified Leads: 525 hot leads generated, leading to 220 scheduled meetings.
Scalability & Automation: Multiple campaigns managed simultaneously without browser limitations.
Conclusion
Dell successfully transformed its LinkedIn outreach strategy by leveraging Growth-X’s automation and personalization features. The partnership allowed Dell to reduce costs by 10x, streamline prospecting, and increase lead quality—all while maintaining an authentic connection with its audience.
For companies looking to scale their LinkedIn outreach without breaking the bank, Growth-X provides the perfect solution.