Rumors suggest that your competitor’s clients may not be entirely satisfied with their current service providers ☺️ This presents an opportunity for you to step in and provide a better solution. By leveraging LinkedIn and Growth-X, you can strategically target these clients.
Here’s a step-by-step guide to help you execute this approach effectively
Step 1: Protect Your LinkedIn Connections
Before you begin, ensure your LinkedIn profile settings are optimized:
Navigate to your LinkedIn settings: Connections Visibility
Turn off the feature that allows others to view your connections
Note: This won’t prevent users with Sales Navigator from seeing your 2nd-degree connections, but it will block regular users from accessing them.
Step 2: Connect with Key Competitor Employees
Identify and connect with employees from your competitor companies who are likely to have close contact with clients. These roles may include:
Salespeople
Customer Success Managers
Account Managers
Client Relationship Managers
etc
Once connected, you gain access to their network, which likely includes their clients.
Step 3: Use Sales Navigator to Build a Targeted List
Open LinkedIn Sales Navigator and create a search using the "Connections of" filter.
Add the competitor’s employees (whom you’ve connected with) as the basis of your search.
Refine your search by applying filters that align with your Ideal Customer Profile (ICP):
Industry: Choose industries relevant to your business.
Seniority Level: Focus on decision-makers like directors, VPs, or executives.
Geography: Narrow the search by region or country.
Company Size: Target companies of a size suitable for your offerings.
Copy the search URL from Sales Navigator. This URL will be integrated into your Growth-X campaign.
Step 4: Craft Targeted Content
Engage with your competitor’s clients by creating compelling content. Here are some tips:
Highlight your strengths and unique value propositions.
Avoid directly criticizing your competitor.
Explain how you address common pain points more effectively.
Example content ideas👇🏻
A case study showcasing how your solution improved outcomes for a client.
A post comparing general industry challenges and how your services address them.
Step 5: Set Up a Growth-X Campaign
Log in to your Growth-X account.
Create a new campaign and paste the Sales Navigator search URL into the designated field.
Tailor your messaging:
Start with an invite or introductory message.
Plan follow-ups to nurture relationships over time.
Step 6: Implement Nurturing Campaigns
Leverage Growth-X’s Nurturing campaigns to build rapport with your 1st-degree connections. This feature allows you to send bulk messages to individuals you’ve already connected with on LinkedIn.
Use this strategy to:
Follow up a month after your initial outreach.
Share valuable resources, case studies, or updates about your offerings.
Gently inquire if they are ready to explore alternatives to their current vendor.
Pro Tips for Success
Stay Professional: Avoid negative remarks about competitors; instead, focus on your unique strengths.
Monitor Engagement: Track connection requests, messages, and replies to measure campaign effectiveness.
Iterate: Refine your messaging and targeting based on results.
By following this guide, you can effectively target your competitor’s clients, build meaningful engagement, and grow your business. With tools like LinkedIn Sales Navigator and Growth-X, you have everything you need to execute this strategy successfully.