Golden Rules of the Invite Message:

  1. Make it as personalized as possible to the receiver's professional title
  2. The back-handed compliment
  3. Don't pitch in the invite message
  4. Don't even give the receiver the impression that they're about to get pitched in the follow-up message
  5. Imagine you were starting up a conversation with someone at a networking conference

Let's explain: We recommend having 1 professional title (or professional theme) per Search URL. For example, don't create a campaign that's targeting "CFO's" and "Marketing Managers" and "VP Sales". Instead, we recommend creating a separate campaign for each audience - "Marketing Pros", "Sales Pros" and "CFO's".

The more diverse your target audience is per campaign, the more difficult it will be to make the message sound authentic. That's why in reality, everything begins and ends with your Search URL.

Let's take the targeted "VP Sales" audience as an example. We recommend something like:

"Hi {receiver.first_name}. I noticed you have lots of experience as a Sales Guru. I'd love to connect."

Golden Rules of the Followup Message:

  1. Open the convo by stressing the receiver's pain
  2. Don't start talking about your company before you start talking about the receiver's pain
  3. Offer the company's unique selling point (this is where you flesh it out)
  4. Name Dropping (if possible)
  5. Be aggressive in a humble way (especially in the closing lines of your pitch)

If you've adhered to the rules of the Invite Message, then you've waited until the followup in order to make your pitch. The pitch has 3 parts:

A) The Opening
B) The Meat
C) The Closing

Assuming that you've chosen a targeted audience per campaign, you should also be able to enter the shoes of the professional you're addressing. The opening should include an acknowledgement of the challenges faced by your target audience.

Obviously, the problems faced by Marketers is different than the problems of Sales People, just as the problems of a CFO within a 1,000-person company is different than the CFO's within a 10-person company. 

Remember: the aim of the followup message is to discover whether it's worth your time to continue nurturing the relationship. Therefore, the closing line should be something like: "Does this sound like something that would solve a pain of yours or a pain of a colleague of yours?"

In case you're interested in experimenting (which is the perfect mentality for building a strong sales funnel), here are some more variations for you to try out for your closing line:

  1. "We're pitching to companies like yours and I was wondering if I could get your feedback on our product."
  2. "Our Product is very popular for the Israeli Market, but we're looking to offer it to the US Market. Therefore, if you could take a moment to browse the features list and let me know your thoughts, I'd be very grateful."

Reasoning: If they find a use for the product within their workflow, it will naturally turn into a Sales Conversation.

You may have noticed within this guide that you shouldn't give the receiver the impression that you're in a rush to a close the sale. Instead, the focus should be on the pain of the receiver and how you can step in and save the day.

Did this answer your question?